Emerald Coast · Go / No-Go

Loaded Tea — Unit Economics

Every input is a lever. The question this answers: at 30A and Sandestin rents, what does a store have to do to clear the bar — and does it survive January?

Average monthly profit $0
Annual profit — Revenue / yr —

What one drink actually does

Built from your real GramZero wholesale pricing — flavor layers at $0.074 a serving.

Monthly P&L — average month

An average month across the year. January and July are on the chart below.

LinePer month% of revenue

The January test

Tourist demand swings hard on this coast. Your local mix is what flattens it.

Profitable month Loss-making month

Assumptions worth arguing with

  • Flavor cost $0.074/serving is GramZero's All Natural case ($47.60), the clean-label line — the conventional line is $44.00 and runs about $0.069. One quarter-teaspoon layer = one serving.
  • Rent is now a real number, not a guess. The Market Shops preset uses 1,200 sf at $35/sf — derived from what Jason actually pays on units 24+25 ($3,000–4,000/mo). For comparison, live asking rates pulled 28 Jul 2026: Baytowne Wharf $60/sf, Inlet Beach ~$63/sf, US-98 Santa Rosa Beach $35/sf.
  • Why 60% local at this site. An Ascension Sacred Heart primary care clinic sits in the same center, Sandestin staff and residents pass the gate daily, and Hwy 98 carries the rest. Medical and service staff are the daily-repeat base this category actually runs on — that is what holds January up.
  • Labor flexes with season but never below a floor — you still staff open-to-close in January. That floor is what makes or breaks the winter months.
  • Local mix splits revenue between year-round locals (flat all year) and tourists (following the Walton County season curve). This is the single most important lever on the page.
  • Not included: build-out and equipment capex, key money, pre-opening payroll, or owner draw. This is store-level operating profit.